The photo story about The World In Faces project and its author Alexander Khimushin today was published across all China by Xinhua News Agency – the largest media organization of China. Xinhua is regarded as the most influential media outlet in China as almost every newspaper in China relies on Xinhua feeds for content. Xinhua is a publisher as well as a news agency—it owns more than 20 newspapers and a dozen magazines, and it prints in eight languages: Chinese, English, Spanish, French, Russian, Portuguese, Arabic, and Japanese. The story about The World In Faces by Xinhua today was already cited by other newspapers across the country. It has been also published not only in Mandarin, but also in Japanese language.